Case Study:

Serenity Graphics 

Designing an exceptional online portfolio to elevate a freelance graphic designers success.

Mockup design of SG

Serenity Graphics - Creating a Standout Online Portfolio


Serenity Graphics, a freelance graphic designer, embarked on a journey to establish an online presence that would set him apart in a highly competitive market. This case study explores how a strategic approach to design and user experience transformed Serenity Graphics from a part-time gig into a thriving full-time freelance career.

My Role

Sole UI/UX Designer, CMS-Developer


2 Months


Figma, WordPress, Elementor Pro, Crocoblock

Problem Statement

In the overcrowded freelance graphic design landscape, standing out is a monumental challenge. Serenity Graphics faced the problem of gaining visibility and credibility among a sea of talented designers. Up to this point, the primary active platform for promoting his work has been Instagram. The need for a compelling online portfolio was critical to showcase his skills and attract potential clients.

Research and Analysis

Thorough market research and competitor analysis were conducted to understand the preferences of potential clients. User surveys and feedback helped pinpoint what clients sought in a freelance graphic designers website.

Ideation and Conceptualization

The ideation process involved sketching out various portfolio concepts, exploring design styles, and creating wireframes to visualize the user journey. It was crucial to align the portfolio with Serenity Graphics’ unique style while ensuring optimal usability.

Design and Iteration

The design phase included creating high-fidelity mockups and prototypes. Iteration was a key part of the process to refine the design based on user feedback and usability testing. The final design showcased Serenity Graphics’ work in an aesthetically pleasing and user-friendly manner.

BD website section image implementation

The website was developed using WordPress, Elementor Pro and Crocoblock. Transforming this exceptional design into a functional reality through CMS software presented its share of challenges, but the endeavor proved to be a resounding success. One of the client’s key requirements was the ability to independently add and modify content, which led to the development of a website that fully catered to this need.

Results and Impact

Within 18 months of launching the new portfolio, Serenity Graphics attracted a consistent stream of clients, ranging from small businesses to larger corporations. The increased demand for Serenity Graphics’ services allowed him to transition from part-time freelancing to a full-time career, showcasing the success of the project.

BD website section image results and impact
BD website section image conclusion

The transformation of Serenity Graphics from a struggling part-time endeavor to a flourishing full-time freelance career is a testament to the power of thoughtful UI/UX design. By creating an online portfolio that truly resonated with their target audience, Serenity Graphics was able to overcome the challenges of a competitive market and achieve remarkable success.

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