Redesigning a construction company’s website to enhance their user engagement and inquiries.
Rosental Construction, a well-established construction company with a legacy spanning three generations, sought to transform their online presence. The challenge was to revamp their website, highlighting their impeccable craftsmanship and showcasing their diverse range of construction offerings while enhancing the overall user experience.
Sole UI/UX Designer, CMS-Developer, Graphic Designer
Figma, Adobe AI, Adobe PS, WordPress, Elementor Pro, Crocoblock
The existing website did not effectively convey the company’s expertise, and user engagement was stagnant. The challenge was to create a visually appealing and user-friendly platform that would captivate visitors and drive inquiries. The significance lay in establishing an online presence that matched the company’s reputation.
To understand the target audience and market, I conducted extensive research. This included analyzing competitor websites and performing user surveys. The research revealed a need for improved design, a better navigation and clearer product displays.
My design process involved creating high-fidelity mockups that emphasized the company’s craftsmanship and highlighted their diverse construction offerings. I encountered design challenges along the way, including integrating an intuitive product search feature and ensuring a responsive design for various devices. Iteration was key in overcoming these hurdles.
With a robust tech stack featuring WordPress, Elementor Pro, and Crocoblock, I meticulously crafted a high-performance website enriched with dynamic features. The creation of performant picture galleries took center stage in this project, reflecting our commitment to excellence. The technical execution flowed seamlessly, ensuring a smooth transition from design to reality.
The redesigned website yielded impressive results. Online inquiries surged by 50%, demonstrating a heightened interest from potential customers. User engagement increased by a remarkable 45%, indicating that visitors were spending more time exploring the company’s offerings and craftsmanship.
The project’s success highlights the potential for businesses to thrive in the digital landscape. A user-centric approach to design, backed by research and iteration, can elevate online engagement and drive business growth.
Let’s discuss how my expertise can contribute to your projects and goals!