Case Study:

Rosental Construction 

Redesigning a construction company’s website to enhance their user engagement and inquiries.

Mockup for case study of new design

Redesigning and Developing Rosental Construction's Website

Introduction

Rosental Construction, a well-established construction company with a legacy spanning three generations, sought to transform their online presence. The challenge was to revamp their website, highlighting their impeccable craftsmanship and showcasing their diverse range of construction offerings while enhancing the overall user experience.

My Role

Sole UI/UX Designer, CMS-Developer, Graphic Designer

Timeline

3 Months

Tools

Figma, Adobe AI, Adobe PS, WordPress, Elementor Pro, Crocoblock

Problem Statement

The existing website did not effectively convey the company’s expertise, and user engagement was stagnant. The challenge was to create a visually appealing and user-friendly platform that would captivate visitors and drive inquiries. The significance lay in establishing an online presence that matched the company’s reputation.

Research and Analysis

To understand the target audience and market, I conducted extensive research. This included analyzing competitor websites and performing user surveys. The research revealed a need for improved design, a better navigation and clearer product displays.

Ideation and Conceptualization

My ideation process led to innovative design concepts. I crafted wireframes and prototypes to visualize these ideas. A key focus was on user-centered design principles, ensuring that every element would resonate with the audience.

Design and Iteration

My design process involved creating high-fidelity mockups that emphasized the company’s craftsmanship and highlighted their diverse construction offerings. I encountered design challenges along the way, including integrating an intuitive product search feature and ensuring a responsive design for various devices. Iteration was key in overcoming these hurdles.

illustration of the code symbol for the service two
Implementation

With a robust tech stack featuring WordPress, Elementor Pro, and Crocoblock, I meticulously crafted a high-performance website enriched with dynamic features. The creation of performant picture galleries took center stage in this project, reflecting our commitment to excellence. The technical execution flowed seamlessly, ensuring a smooth transition from design to reality.

Results and Impact

The redesigned website yielded impressive results. Online inquiries surged by 50%, demonstrating a heightened interest from potential customers. User engagement increased by a remarkable 45%, indicating that visitors were spending more time exploring the company’s offerings and craftsmanship.

second solution section illustration of the services page
first solution illustration of the service page
Conclusion

The project’s success highlights the potential for businesses to thrive in the digital landscape. A user-centric approach to design, backed by research and iteration, can elevate online engagement and drive business growth.

Interested in What I Can Bring to Your Team?

Let’s discuss how my expertise can contribute to your projects and goals!

More Selected Projects

Mockup of the ONUKO case study

ONUKO

Redesigning a game developers' website to enhance their user engagement and sales.

Mockup design of SG

Serenity Graphics

Designing an exceptional online portfolio to elevate a freelance graphic designers success.

Mockup of the TS website

Tamion Software

Designing a software development company's blog to empower their digital dialogue.

Mockup of the new JCS website

JobConnect Solutions

Redesigning a job placement agency's website to streamline job search and connections.

Mockup of the Frohna project

FROHNA

Redesigning an established equestrian supplier's website to elevate engagement and competitiveness.